AYEVEE AIGE GAMIFICATION
Ayevee is a youth-first, emotion-driven interactive content platform developed by Asiaville that brings together stories, opinions, and gamified experiences tailored for Gen Z and Millennials. It features content from entertainment, news, and culture in a visually rich and interactive way.
Service
UI/UX design
Release date
Jul 3, 2024
Client
Asiavile
Location
Chennai
AIGE is the AR/Al gamification engine integrated within Ayevee, focusing on engaging users through immersive experiences, story quests, filters, QR activations, emotion tracking, and interactive storytelling.
Enhance Emotional Engagement
→ Design a platform where users can express emotions through reactions, AR filters, and mood-driven storytelling.
Boost Youth Interaction
- Create swipe-based, tap-friendly, scroll-light experiences that appeal to Gen Z and Millennial attention spans.
Gamity Content Consumption
→ Integrate Aige's AR engine to turn passive news reading or ad scanning into immersive challenges and story interactions.
Bridge Real World & Digital
→ Enable real-life trigger points (like QR codes on newspaper ads,etc..) to activate immersive mobile experiences with a purpose.
Improve Information Retention
- Replace dull headlines with micro-stories, motion, and visuals to improve
comprehension and recall in users.
Support Brand Integrations Seamlessly
→ Use Aige's tech to creatively blend ads and branded content into the native
AYEVEE, powered by the AIGE, redefines storytelling by turning every show or story into an interactive, gamified journey.
Users can suspect, explore, participate, and play through narratives - like being inside the story.
Instead of passive watching, users make decisions, unlock plot points, and emotionally react to scenes using emoji-based interfaces.
Gamified moments, such as clues, reaction challenges, and "next move" decisions, keep the user deeply involved.
With Aige's AR integration, real-world elements (like scanning a QR on a newspaper ad) seamlessly merge with immersive storytelling, leading users into AR-powered shopping, brand campaigns, or character experiences.
This transforms news, shows, or brand ads into interactive, emotional, and immersive journeys that Gen Z genuinely connects with.
They understood our vision from day one. The result feels bold, stylish, and totally us.
Asiavile
